Now that the customer is in
your store
—
What are you doing to promote your business?
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Point-of-Purchase Advertising |
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Over |
of all buying decision are made at the Point-of-Purchase (POP). Targeted POP marketing messages create opportunities for additional sales |
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Focus areas for Point-Of-Purchase (POP) advertising in your store include: • High-profit items • Co-op advertising products • Front end items • Private label products • Gift and holiday selections |
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Point-Of-Purchase advertising gets results
The customer in your store is your best opportunity for
increased sales
via up-selling and added impulse purchases
more . . .